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Cam Biscope
Cam Bioscope, a B2B product by UFO Movies, targets marketing agencies to streamline planning and executing theater-based brand promotion campaigns.
ROLE
Product Designer
CONTRIBUTION
Designed wireframes and UI, created logo, and developed a style guide
The Challenge
Context:
Cam Bioscope, a B2B product by UFO Movies, targets marketing agencies to streamline planning and executing theater-based brand promotion campaigns.
Problem:
Marketing agencies struggle with complex and time-consuming processes for managing theater-based campaigns. They face challenges in gathering campaign details, selecting theaters based on various criteria, coordinating and publishing campaigns, and saving preferences for future use. Additionally, managing and editing incomplete campaigns without losing information is difficult. These issues lead to inefficiencies and reduce the effectiveness of their promotional activities.
Objective:
The objective of the Cam Bioscope project is to create a user-friendly platform that allows marketing agencies to efficiently plan, execute, and manage theater-based brand promotion campaigns. The platform will streamline campaign planning, simplify theater selection, facilitate smooth campaign publishing, and provide features for saving preferences and managing drafts, ultimately enhancing the productivity and effectiveness of marketing efforts.
Crafted Solution
Streamlined Campaign Management:
Develop an intuitive platform for inputting and managing campaign details with forms and templates for standardized data entry.
Enhanced Theater Selection Tools:
Integrate robust search and filter options to simplify theater selection based on location, network, screens, admission rates, campaign types, and cost per view.
Efficient Campaign Coordination:
Implement clear workflows and automated processes for coordinating and publishing campaigns to streamline communication and reduce errors.
Preference Management Features:
Develop an intuitive platform for inputting and managing Enable saving and reusing campaign preferences, configurations, and templates for recurring campaigns with a user-friendly dashboard.
Comprehensive Draft Management:
Develop a robust system for saving incomplete campaigns, making edits over time, and maintaining version control to ensure accuracy.
Deliverables
Product Design Documentation:
- Comprehensive document detailing the design process, user research, personas, user journey maps, and wireframes.
Wireframes and Mockups
- Low-fidelity wireframes for key screens and user flows.
- High-fidelity mockups showcasing the final design for approval.
Interactive Prototype
- Clickable prototype to demonstrate user interactions and flow, enabling stakeholder feedback and usability testing.
Visual Design Assets
- All visual elements including icons, buttons, typography styles, and color palettes.
- Branding guidelines and logo (if applicable).
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