PlexiAds by UFO movies
PlexiAds is an in-cinema advertising platform aimed at serving the marketing & promotional needs of individuals, local retailers, and business owners
ROLE
Product Designer
CONTRIBUTION
Designed app icon, redesigned app for UFO movies
The Challenge
With the growing popularity of cinema advertising, UFO Movies sought to simplify the process for businesses to promote their brands in theaters. The goal: design a user-friendly mobile app that streamlines campaign creation, management, and payment while providing advertisers with full control over their ad placements.
Key Objectives:
- Enable businesses to create and manage ad campaigns in a few easy steps.
- Provide a transparent view of ongoing, upcoming, and past campaigns.
- Simplify the payment process and track budgets through an integrated wallet.
Our Solution
A mobile-first solution for in-cinema advertising. This app enables advertisers to effortlessly design campaigns, target specific theaters, and ensure smooth payment processing—all with a visually engaging interface and a memorable logo design.
How I Delivered Impact
1. Intuitive Campaign Creation Workflow
We designed a step-by-step flow to simplify campaign creation:
- Campaign Details: Advertisers input the campaign name and specify start and end dates.
- Spot Selection: Choose ad placements for before or during the movie.
- Media Upload: Upload high-quality media files with clear guidelines.
- Theater Selection: Target specific theaters for precise audience reach.
- Review and Payment: Confirm campaign details and complete payment securely.
2. Campaign Management Dashboard
The app features an organized Campaign Dashboard:
- Ongoing Campaigns: Real-time tracking of active campaigns.
- Upcoming Campaigns: Easy access to scheduled campaigns with edit options.
- Past Campaigns: View completed campaigns, performance metrics, and history for future insights.
3. Integrated Wallet for Payments
To streamline transactions, we introduced a Wallet Feature
- Add funds securely via multiple payment methods.
- Track spending and remaining balances with ease.
- Get detailed payment history for transparency.
4. Enhanced User Experience with Profile Customization
The Profile Section allows advertisers to manage their accounts, access past campaigns, and update personal details seamlessly.
- Add funds securely via multiple payment methods.
- Track spending and remaining balances with ease.
- Get detailed payment history for transparency.
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